Types of Mass Media

These days, there are already numerous types of Mass Media. This includes Audio recording and reproduction (records, tapes, cassettes, cartridges, CDs), Broadcasting Media (Radio, Television, Cable) Film (Cinema, DVDs), Digital Media (the Internet, Mobile Phones, Satellite), Publishing or the Print Media (Books, Newspapers, Magazines) and Video games.

The Audio recording and reproduction pertains to the various music and sound media. Back in the day, there are only basic kinds of audio equipments such as microphones, recording devices and loudspeakers. Then, it was followed by tape recorders, and the legendary vinyl LP record. The invention of compact cassettes as well as music cassettes paved the way to the groundbreaking and innovative form of music entertainment which is still used in this day and age by numerous music aficionados worldwide. Next, it was followed by Sony's Walkman which further advanced the degree of music entertainment spread. The invention of digital recording and compacts disc (CD) produces exceptional quality of sound reproduction. The most recent developments have been the digital audio/music players such as the MP3 player and Apple's i-Pod. Which allows you to download songs of your favorite artist/s in the Internet in a digital music format and subsequently upload it to your digital music player.

Broadcasting Media includes Radio, Television and Cable as modes of spreading out information to the mainstream. For many decades now, Radio and Television becomes a firm tool of communication and advertising. The constant development of mass media produced Cable TV though to a limited audience only mostly in cosmopolitan homes.

Types of Mass Media

Radio and Television delivers up-to-the-minute news programs and updates, commentaries and various entertainment shows such as music, talks, variety, and the like. While Cable TV is capable of showing soaps, movies, documentaries, sports, lifestyle, cartoons, videos and extra stuff that can entertain the viewers.

Film depicts, presents and demonstrates stories or tales of human emotions, lifestyle and exploits. Film is also called motion pictures (or just pictures and "picture"), the silver screen, the cinema, flicks and most commonly movies.

Internet is a powerful type of Mass Media. The world is now a global village because of the internet. You can now obtain countless up-to-date information and services worldwide and you can send up-to-the-minute messages in just a split second through electronic mail (e-mail), online chat, and browsing to loads of web pages and other documents.

Mobile phones are by now a global trend. Often called the seventh Mass Media. It is

Publishing or the Print Media is mundane to us for centuries now. It encompasses books, pamphlets, newspapers, magazines.

Video games are the favorite pastime of people nowadays, young and old alike. Actually, there are various types of games: the Computer game or the PC game which is played on a personal computer, the Console game which is played with the use of a device and a standard television set, Arcade game which is usually played in establishments such as in Internet Cafes, Gaming Centers, and the like where pay to play or play per use is carried out. And the Video game which is can also be played in mobile phone, PDAs, and advanced calculators.

Those were the different types of Mass Media in this 21st century, the global generation era where digital globalization is taking place perpetually, and the forms of Mass Media is increasingly widespread and expectantly procreating.

Types of Mass Media
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Francis Lloyd Sauza is blogger who loves music, arts, geography, history and communication. He likes surfing the web, writing, reading, singing, traveling, listening to music. He's also a Visual Artist and having his area of expertise in Computer Graphics Lay outing, Designing, and Painting, he truly love the outdoors.

Using Social Media to Increase Sales and Brand Awareness

Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful - Carlsberg's slogan and advertising of 'probably the best lager in the world' generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing 'tools' are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.

Firstly, let's just dispel the myth that social media marketing does not lead to a direct increase in sales. Here are some examples to prove this: Sony announced in February that through Twitter they had earned an extra £1million in sales, Dell announced in June last year that their presence on Twitter accounted for million dollars increase in sales. You might argue that these are two big companies and they already have a brand reputation. However, other smaller companies have also experienced increased sales through this form of marketing. John Fluevog Boots & Shoes Ltd, a small shoe making company in Canada, reported a 40% increase in sales in 2009, the same year it started social media marketing, this was not by chance.

So how can social media marketing contribute to increased sales for your company? Social media tools allow you access to millions of people. A television advert will reach the people watching at that time and allows for no interaction with the consumer. One tweet can reach millions of people. Sainsbury's for example regularly tweet their latest offers. Anyone wanting to keep up with these can simply follow Sainsbury's on Twitter. This gives a much bigger potential customer base and allows for sales to increase, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which provides a forum for customer interaction and thus customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and get your company noticed.

Using Social Media to Increase Sales and Brand Awareness

Social media marketing works in a similar way to other forms of marketing; it is viral. A small company initially works on a word of mouth basis, people tell their friends. This type of marketing, especially Twitter and Facebook, work with the 'friend' concept. People can give you positive reviews, recommend your product and tweet about your company. This whole social community allows your company's name and brand to be viewed by a significant amount of people. Continuous use of social media over time creates brand awareness and thus helps to increase sales. One of our clients, PeachorLemon, a car review website, gained over one hundred followers on Twitter within a week. This is a hundred more people who know about promotions and offers, may tell their friends, visit the website or use other social media outlets to mention PeachorLemon. All this creates brand awareness and over time increased use of the website, thus increasing its value.

The effect social media can have on brand awareness is critical in the future of small businesses marketing strategy. Brand awareness is only one way in which sales are increased, there are many other important contributing factors. However, as this article has demonstrated, creating brand awareness through this new exiting variation of marketing can have a huge impact on your business and revenues.

Anthony O'Flynn

Using Social Media to Increase Sales and Brand Awareness
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What Are the Effects of Social Networking Websites?

"Words can't describe me", is how Adnan Patrawala, 16 yr old teenager from Mumbai, India had described himself on his Orkut profile. However, his kidnappers and murderers got to know a little more of him and ensnared him into a trap which ultimately led to the death of the young boy. This is perhaps an extreme example of the social impact of these social networking sites such as Orkut, Facebook, MySpace and Friendster on today's youth. But there is no denying its presence or its effects in our lives and minds today.

Often these days when we make new friends we do not ask, "What's your number?" Or "What's your email id?" Instead we ask, "What's your MySpace"? or "Are you on Orkut?" Such is the impact of these sites on our lives .The way we speak, the way we interact and the way we think is changing. Words such as scrapping, blogging, teasers---which a few years back wouldn't have made any sense to anybody; but today it's being used with so much spontaneity.

As a matter of fact, Google even has links to sites, which gives the world's most popular acronyms. It is amusing but that is the way it is.

What Are the Effects of Social Networking Websites?

However, these sites fulfill a very basic criterion of humans. It is that of communication. People living in extreme corners of the world are seen to be getting married, friends from far-off places are able to keep in touch with each other and lovers from two parts of the world stay connected with each other's emotional needs. These help us make new friends, stay in touch with the old ones and let us know more about the persons we care... their likes, dislikes, interests and emotions.

There is an element of addictiveness in these sites and the youth are indeed getting endeared more and more into this addiction. The most appealing thing among these sites is that they provide a platform for the individuals to express their views, gives them the freedom of choice and expression... from anti-war campaigns to global warming issues, from Harry potter fan clubs to Osama bin Laden hate clubs... there is everything for everyone to share and speak about.

What else could be more appealing than the thought of being heard not just by your group of friends but to the whole wide world. And that is where I feel these sites are here to stay. It just emphasizes the fact that man is a social being and shall always remain so.

What Are the Effects of Social Networking Websites?
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Proven Ways to Increase Restaurant Sales

The continuous mission for every restaurant owner, even successful ones, is to increase restaurant sales. With so many dining establishments vying for a customers business, effective marketing measures are key ingredients for attracting customer attention, establishing your restaurants identity and enhancing customer loyalty.

Word of mouth is the most cost efficient way to increase restaurant sales. If you present a wonderful dining experience, patrons will naturally refer your restaurant to others. But word of mouth works both ways. Bad reviews often travel faster than positive ones. Thats why its essential to be consistent in providing excellent customer service, quality food and an inviting atmosphere.

While chain restaurants rely on a corporate formula to increase restaurant sales, independent restaurateurs can be more flexible, giving them a greater advantage. One important strategy is getting to know your customers. Theres a reason why clubs, theater groups, business people, or friends who get together weekly only dine at one particular restaurant. Its because the owner greeets them by name, knows their dining preferences and is aware of things going on in their lives. These restaurants have created a trusting, family environment that builds customer retention.

Proven Ways to Increase Restaurant Sales

Without a doubt, rewarding repeat customers can lead to increased profits. If you know a customer has referred others to your restaurant or consistently brings in a group of business associates, consider giving a gift certificate for a complimentary dinner or providing a free appetizer or bottle of wine for the table. This is a great sales tactic to motivate your good customers to bring in business to your restaurant.

Your staff is an integral part of building sales. Besides providing impeccable customer service, your staff can increase restaurant sales by up-selling to increase the table check. Rather than ask if anyone would like a drink, appetizer or dessert, they should note which ones are house specialties or offer their personal recommendations. They should also promote higher priced dishes with reasons showcasing their value.

A comprehensive advertising and marketing plan is essential in growing and maintaining a profitable restaurant business. Your advertising needs to set your restaurant apart from others and pique a persons interest to try it. Your marketing efforts should be both in-house with promotions and in the community. Have a presence at community events within your service area, network with business and trade groups, or get involved with a charity that is of interest to you. The more visibility you can give your restaurant, the greater your market reach.

Using the Internet to increase profitability is a must. Your restaurants website should be as interactive as possible, allowing people to make reservations, see current specials and easily get directions. Have a presence on social media sites, like Twitter, Facebook and LinkedIn.

Incentives take on many forms, but all have shown to increase restaurant sales. Some examples of common incentives are discounts, coupons, punch cards, customer loyalty programs, business card drawings, promotions and special events. You might want to try a combination of incentives to enhance business.

Proven Ways to Increase Restaurant Sales
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Jose L Riesco worked in the IT for 18 years and co-owned an Italian restaurant in Bellevue, WA.

By applying his many years of experience working for corporations and his marketing skills to the restaurant business, he has created a unique and groundbreaking marketing system.

Jose has brought top proven marketing practices from other industries to the Restaurant industry, making a unique contribution to this business that he knows and cherishes so much.

Restaurants have traditionally used advertising and coupons as the main marketing vehicle. The Restaurant Marketing Strategies Seminar changes all of that.

By creating a unique Strategy client centric (instead of food or Chef-centric), restaurant owners will be able to dramatically increase their sales while creating happy and recurrent clients.

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The Advantages And Disadvantages Of Social Media

Social media is a phenomenon that seemed to overtake us overnight. Many hard-core, died in the wool marketers simply sat and scratched their heads as the wave approached. Some of them are still scratching away. Yet social media is just exploiting the core element of the Internet -- connecting and engaging. As technology has advanced, communities have grown and as personal computers have become so small that they fit in your pocket, we have found every reason and every opportunity to connect with each other online.

For the internet marketer, these are exciting times. Every company should have a social media strategy and engage the opportunity for everything that it is worth if you want to take the power of the internet to the max. Some organizations have done particularly well here, while others have been less fortunate. It's important to do the appropriate amount of research before crafting a social media marketing strategy and to understand the differences among all the social media outlets.

What are the advantages? Simplicity, primarily. It is relatively easy to get your message to your customers and also fairly easy to actually target your customers in the first place. You can use social media to gather a lot of information about your clients and prospects and you can also use it to build customer relations. If you know what you are doing and have a little bit of luck on your side, your messages can go viral and be picked up by thousands or millions of people, who may have been outside of your marketing arena. Before you know it, you could have more interest and more hits to your website than you know what to do with.

The Advantages And Disadvantages Of Social Media

What are the disadvantages? Well, so long as you are thoughtful, careful, above board and respect the priorities of the various social media sites, there really shouldn't be too many disadvantages. However, if you break any of these golden rules, you could find that your social media engagement backfires in a big way.

Remember that social media sites are essentially "social," and few of these communities take kindly to overt or "in-your-face" advertising. It's possible to interact without being commercial and to pitch your brand as being interesting. Don't release a publicity campaign without thinking twice about this, as if you're not careful you could end up garnering a considerable amount of negative publicity. Above all else, always be honest and never try and milk the system. If you are dishonest or shady in the hope of trying to make a greater impression, the social media world has a way of finding out.

Those who are the most successful with their social media marketing strategies are those who take time to create something unusual, with a great angle. You have to be able to get the right amount of attention in a short space of time, so something out-of-the-box, audacious or even a little controversial is likely to win out. Look at your customers, respect them, understand them and then give them something juicy to talk about, in as subtle a fashion as possible.

The Advantages And Disadvantages Of Social Media
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The Influence Of The Internet On People's Social And Psychological Realities

The influence of the Internet has caused a change in the way we communicate, learn and shop.

The Internet is probably most famous for the ability to spread information, fact or fiction. We were once limited to news editors of a local paper, then to national cable news. Now anyone can search the globe, visit local papers in foreign countries, and see the views of all sides. This ease of information has also brought with it a large amount of hoaxes, money schemes, and fallacies.

There is no question that easy access to the Internet, like the introduction of mail service and the invention of the telephone, has changed the nature of people's connection to others in their social world. Mail made possible connections among people without physical proximity, and the telephone facilitated communication among distant people, making rapid connections possible across long distances.

The Influence Of The Internet On People's Social And Psychological Realities

But has this communication revolution changed the pure nature of interpersonal and group processes?

On the one hand, since the primary use of the Internet is communication, some people might speculate that the Internet will have positive social consequences in people's everyday lives because it increases the frequency and quality of interpersonal communications among people. People with easy access to others would feel better connected and more strongly supported by others, leading to happiness and engagement in families, organizations, communities, and society more generally.

But, on the other hand, the ease of electronic communication may lead to weaker social ties, because people have less reason to leave their homes and actually interact face to face with other people. The Internet allows people to more easily work from their home, to form and sustain friendships and even romantic attachments from their home, to bank from their home, to vote and engage in political and social issue based discussions with others (from home).

In this variety of ways, Internet communications can potentially displace face-to-face communications. I think this point is important because psychologists in many researches have described and proved such face to face and telephone connections as being of higher quality, when viewed in terms of their contribution to satisfaction and well-being.
Reading a series of longitudinal and experimental studies (e.x. McKenna, Green, and Gleason), who test a theory of relationship formation on the Internet, these researchers directly address the argument that the psychological quality of Internet social interaction is lower than is the psychological quality of traditional face-to-face interaction.

Consider my own use. I've received several e-mail messages in the past hour. My boyfriend confirms the dinner for tonight. Even though it is weekend, my colleagues send me questions about the pending exam expects a quick answer. So does some graduate student from Europe, that I recently met on "MySpace" with an urgent request for a letter of recommendation. My friend Ksenija sends me an IM to tell me the latest news about her new love. And so on and so on...

I assume that I am also living a virtual life, and what's the most interesting of all, all of my friends online, are also my friends in real life. And if they weren't that in the past, I somehow managed to bring my cyber friends into my real life, so I could here in my real life enable real communication, real face-to-face "talks", real exchange of emotions, feelings of happiness, satisfaction and well-being. I'd say for me, the Internet is a great new way for doing old things.

So, what else conclusion can I bring except the one that Internet life cannot stand on itself without real-life communication. It is simple: If we understand the qualities of face-to-face communication that influence the impact of such communication on people and their social interaction, we would be able to predict the probable influence of any new communication technology. However, researchers show that people sooner or later convert their cyber contacts into more traditional face-to-face, the same as I do. People use the Internet, in other words to help them achieve their real-life goals. And rather than technology's changing people's social and psychological reality, in other words, people change their use of technology to facilitate their creation of a desired social reality.
Internet users should closely examine their behavior, to ensure that excessive time online will not negatively impact their personal well-being. We shouldn't throw our computers out the window, but neither should we charge on blindly into complete dependence on the Internet. As with many things in life, it seems that moderation and balance are key to maximizing the Internet's positive effect.

The Influence Of The Internet On People's Social And Psychological Realities
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Overview of Traditional Marketing

Marketing - A Juggler's Art:

Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer's case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company's welfare.

The Purpose Behind:

Overview of Traditional Marketing

To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". If one dilutes all the verbosity and looks at it, marketing means "selling" a product. This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies.

Factors that Influence:

With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: first, acquisition of customers; second, retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales.

Traditional Marketing:

With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the following strategies.

The Four Ps- Worship them:

The 'Four Ps' or the 'marketing mix' is a cliché with every marketer. Formulated by Jerome McCarthy, the 'Four Ps' refers to the four factors that a marketer has to consider before launching a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement. In McCarthy's assessment, first and foremost comes the Product-its production and management; second, the process of fixing an affordable price; third, the promotion of the product which includes advertising, branding etc and finally fourth, the placement or distribution of the product, its retailing and the process by which it reaches the customer. All these four elements have to be decided and well planned before pitching into any product launch.

Segmentation- Categorize your audience:

In traditional marketing, the market is segmented into many subsets or segments depending on geographic, demographic, psycho graphic and behavioral variables. Each segment is homogenous and responds in a particular way to a particular marketing strategy. Small segments are considered as 'niche' markets or 'specialty' markets. A product is aimed at a particular segment and is launched only after thorough market research and consumer research on the segment. This assures the marketer that he is not bungee jumping but walking safely and securely on a well-laid road. Hence a product that is not needed by that particular segment is not produced. This deep analysis of the target segment is called 'depth segmentation'. While the study of the target customer's behavioral traits, nature, lifestyle etc is called 'Buyer's Profile'. With all these the marketer draws a marketing plan, which is fully geared to reach the target consumer.

Other aspects:

Traditional marketing, unlike New Marketing, is Company-focused and product-based. It intends only to increase the visibility of the Company and its brand. The message conveyed to the customer is Company-controlled and motivated unlike in new marketing, which is Consumer-focused and attuned to consumer's interests. The Company becomes the active participant while the consumer fades into the inactive and passive zone. A marketer, adopting the traditional method, will use his product's USP (Unique Selling Proposition) to market it. USP is that unique feature which is exclusive to a particular product from a particular brand. With less number of competitors, USP-marketing is a very novel method. But in today's world every other brand has all the features offered by its competitor. Hence the glamour of USP-marketing is fading away.

Advertising and Promotion:

Marketing plans and strategies finally end in advertising. For it is advertising which exposes the product to the world and places it in a platform for the target customer to view. It gives the product visibility and helps boosts its sales. Advertising, in general, can be classified into two trends: Above-the-line (ATL) and Below-the-line (BTL). ATL covers all the advertising done through media. BTL stands for all the promotions- public relations, sponsorships, merchandising etc. In traditional marketing mostly ATL is practiced. The following media are the ATL modes of advertising:

Print Medium: Newspapers, Magazines, Yellow Pages, Posters and Billboards.

TV & Radio: All kinds of TV and Radio spots

Other Communications: All kinds of mailers and leaflets

Traditional Marketing - Is it valid today?

When the world shifts gears and operates in a faster pace, it is advisable for us also to follow its lead and take up the trend. Traditional Marketing, say many market analysts, fails to work in today's world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. That's why today's marketer aims at 360-degree marketing - an all round marketing strategy covering all the available modes and aimed at constant brand recall. This is where online marketing offer a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all these around, the question of whether traditional marketing is valid today rises.

Maybe one can nullify this question by a few well-grounded answers: Traditional Marketing is adjudged as the best method according to a national survey conducted in 2005 in the U.S. jointly by Harris Interactive and Public Relations Society of America. As per the survey, most of the general public, Fortune 1000 businessmen and Congressional Staffers voted the traditional method of marketing as the best method. Though the year 2005 belongs to a dead past now, the statement by the reputed marketer Mr. Wilson will put an end to doubting queries: " Traditional Marketing helps because people still view them".

Overview of Traditional Marketing
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Jeff Blackwell is the founder of http://www.SalesPractice.com, an online Sales Training community that assists sales practitioners in mastering the art of sales by providing professional sales training resources including a collection of leading articles, sales script book, industry source book, and sales forum.

Fastest Way to Get a Job - Tip 5 - Social Media

Social Media

Have you ever Googled your own name? What shows up? That's what potential employers will see if they search your name (and they will). If there's anything negative, now is the time to do some damage control. If there's not much at all, now is the time to build your online reputation and establish your personal brand.

Establishing and monitoring your online presence is more important than you might think. We talked to someone not too long ago who did not have a Facebook page (I know... the last person in America who doesn't) but met someone who said that he had seen her there. It turns out that the person he had seen had her same name-but was not her. To make matters worse, that person had a Facebook presence that was, let's say, less than professional. That person's actions and presence were damaging her own reputation and she didn't even know it. Our advice to her? Get a Facebook page, pronto. The more she can establish herself and be active online, the more that fights any negative information that's already out there. That same strategy works if you have something negative in your own past, too. Get active now in social media. You are in charge of what others see about you. Put out positive, professional information. The most current will push down the past, and take back your reputation.

Fastest Way to Get a Job - Tip 5 - Social Media

When it comes to a job search, there's no doubt: LinkedIn and Facebook are the current kings in the social media empire, and you have no excuses not to maintain profiles on these two big dogs. But... I believe that when you're in a job search, you should pull out all the stops. Hit it hard, be aggressive, and find the job you want fast. There are all kinds of social media platforms you can take advantage of: Google+, Twitter, Xing, Viadeo, even Pinterest. Over 90% of hiring managers utilize social media in the hiring process, so you should, too. The more you do online, the easier it is to find you online. Here are a few of the bigger ones to get you started:

Google+ is a great platform. It's professionally-oriented and good for business. No one can afford to ignore it. It also has a high SEO factor, which is good when you're being Googled by a hiring manager or recruiter.

Twitter has fast response, but not a prolonged response. Things happen fast on Twitter. You'll only get whatever it is that you put out that day. It's great for contacts, but you have to keep up with it to make it work for you. Lots of companies and recruiters Tweet that they have a job opening available, but you have to be able to respond fast.

Pinterest is great for any field where you use photos to show your work: graphic designer, cake decorator, party planner, event planner, tailor... any career where you can visually show off your stuff is suited for this.

Xing focuses on business networking and is based in Germany, although it operates in 16 languages. It's not as big as LinkedIn (which can be an advantage). It has groups you can join like LinkedIn. It has a good reputation and tends to attract independent contractors and small businesses, which can be great places to work.

Viadeo is another business professional social network that began in Europe and offers profiles in multiple languages. It's said to be more organized and easier to use than LinkedIn.

All of these platforms have ways for you to increase your online visibility, highlight who you are and what skills you have, and demonstrate your forward-thinking, technology-savvy side, too... that's a big plus for employers

Fastest Way to Get a Job - Tip 5 - Social Media
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Peggy McKee is a career coach and the CEO of Career Confidential, a website dedicated to helping job seekers find a job fast. See the website here => http://careerconfidential.com/blog/

Find links to 25 fast job search tips in the entire Fastest Way to Find a Job Series here => http://careerconfidential.com/fastest-way-find-a-job-series/